DIAMOND MOTOR CORPORATION is a premier automotive dealership which sells, markets and services the whole line of Mitsubishi vehicles.
DMC opened its doors to the public in August 1969 as the national dealer of Fuso trucks. In 1972, DMC expanded its market to passenger cars after it was appointed as a direct franchisee of Chrysler Philippines Corporation, which eventually tied up with Mitsubishi Motors Corporation in Japan.
As a pioneer Mitsubishi vehicle dealership, DMC grew rapidly to become a leading retail partner of what is now Mitsubishi Motors Philippines Corporation (MMPC), the country’s sole assembler and distributor of Mitsubishi vehicles. With the market acceptance and growth of Mitsubishi line, DMC emerged as one of the biggest automotive retail sales and after sales providers in the country.
In 1979, DMC transferred its sales office to the present address at Ortigas Avenue in Greenhills. The Ortigas branch also housed the executive and administrative offices and was considered as the head office of the company. In the same year, the DMC Service and Parts operations were also relocated from E. Rodriguez Quezon City to nearby Boni Serrano Avenue (formerly Santolan) also, in Quezon City.
To further reach wider clientele in the Eastern Metro Manila area, DMC inaugurated two modern full-service branches in 1991; the first is located along Quezon Avenue, Quezon City and the other along Marcos Highway in Cainta, Rizal. Both full service centers are located in the heart of the business districts of these cities – the Quezon Avenue branch is situated along the “automotive row” of Quezon City while the Marcos Highway branch stands next to the vast Sta.Lucia and Robinson’s commercial complex in the Pasig-Marikina area.
In 1997, another full-service branch was built along E. Rodriguez Jr. Avenue in Ugong, Pasig. This complex is located along the progressive C-5 Highway linking the South and Eastern part of Manila
To bring the services of the Company yet closer to its customers, DMC put up the Diamond Service Satellite Center (DSSC) in Fairview, Quezon City in 2000. DSSC is located is an upbeat residential and commercial area bordering the North of Manila and the province of Bulacan.
From all these business locations, DMC markets and services Mitsubishi passenger cars, light commercial vehicles and even trucks and buses.
In 2003, however, the DMC Boni Serrano Parts and Service Center ceased operations with the Ortigas Sales office following suit in 2009 but since then has returned in the EDSA Mandaluyong area as the Diamond Greenhills Inc., a full service outlet fronting the vast Robinson’s, SM and Shangrila Commercial complex. The Executive Offices, which were formerly housed in the Greenhills Branch then moved to the newly renovated DMC Marcos Highway location where they presently hold office.
Today, Diamond Motor Corporation operates five full service Mitsubishi outlets in Metro Manila. All outlets had been refurbished to keep attuned to the ever increasing demand of the automotive buyers for modern, well-equipped sales and service facilities run by a team of dynamic and dedicated people trained in addressing every need and every wish of all its loyal customers.
To this day, Diamond Motor Corporation promises to be true to its commitment of delivering only the best quality service you have been accustomed to.