ABOUT US
COMPANY HISTORY
Who is Diamond Motor Corporation?
Diamond Motor Corporation is a premier automotive dealership which sells and services Mitsubishi vehicles and products.
Diamond Motor Corporation opened its doors to the public in August 1969 as the national dealer of Fuso Trucks. In 1972, Diamond Motor Corporation expanded its market to passenger cars after it was appointed as a direct franchisee of Chrysler Philippines Corporation, which eventually tied up with Mitsubishi Motors Corporation of Japan.
As a pioneer Mitsubishi vehicle dealership, Diamond Motor Corporation grew rapidly to become a leading retail partner of what is now Mitsubishi Motors Philippines Corporation (MMPC). This is considered as the country's sole assembler and distributor of Mitsubishi vehicles. With the market acceptance and growth of the Mitsubishi line, Diamond Motor Corporation has become one of the biggest automotive retail sales and after sales providers in the country.
Diamond Motor Corporation continues to be true to its commitment of delivering only the best service to its loyal customers.
Our Branches
Greenhills, Ortigas
In 1987, Diamond Motor Corporation transferred its sales office to the present address at Ortigas Avenue in Greenhills. This was done in order to increase its accessiblity to customers. In the same year, Diamond Motor Corporation Service and Parts operations were also relocated to nearby Bonnie Serrano Avenue (formerly Santolan) in Quezon City. Currently, the Diamond Motor Corporation Ortigas Avenue branch is undergoing an expansion program and is currently holding its temporary sales office at the Ground Level of the Madison Square (a block away from its former building). The soon to rise Diamond Motor Corporation Ortigas showroom, service and parts center will be situated along Edsa Greenhills, fronting Robinsons and ADB.
Quezon Avenue, Quezon City
To further reach a wider clientele in the Eastern Metro Manila area, Diamond Motor Corporation inaugurated two modern full-service branches in 1991. The first is located along Quezon Avenue, Quezon City
Marcos Highway, Cainta, Rizal
and the other along Marcos Highway in Cainta, Rizal. Both full-service centers are located in the heart of business districts of these cities - the Quezon Avenue branch is situated along the "automotive row" of Quezon City while the Marcos Highway branch stands next to the vast Sta. lucia and Robinson's commercial complex in the Pasig-Cainta area.
Valle Verde, Pasig
In 1997, another full-service branch was built along E. Rodriguez Jr. avenue in Ugong, Pasig.
This new complex is located along the progressive C-5 Highway linking the south and eastern part of Manila. Its showroom was completed on May 2002 to address the growing demand for vehicle sales in the area. From all these business locations, Diamond Motor Corporation markets and services Mitsubishi passenger cars and light commercial vehicles.
Fairview, Commonwealth
To bring the services of the company closer to its customers, Diamond Motor Corporation in 1997 put up the Diamond Service Satellite Center (DSSC) in Fairview, Quezon City. The sales force of the Quezon Avenue branch and the personnel of DSSC man this full-service outlet. It has been operational since early 2000. Its location is an upbeat residential and commercial area bordering the north of Manila and the province of Bulacan.
Along with all these new and modern outlets, Diamond Motor Corporation continues to sell and service buses and trucks nationwide.
In 2003, however, the Diamond Motor Corporation Bonnie Serrano Parts and Service operations were transferred to the other existing branches to give way to a joint business venture with a top realty group to convert the Bonnie Serrano property into residential condominiums.
CORPORATE PHILOSOPHY
VISION
To be the country's premier automotive dealer in its ability and commitment to serve its customers.
MISSION
To market, sell and provide after sales service to Mitsubishi vehicles. In the pursuit of excellence in this business, we are fully committed to providing quality service to ensure total customer satisfaction among all customers of the organization, both external and internal. We vow to maintain utmost flexibility in responding to the demands of the times as we stand to firmly focus on these basic objectives.
OUR CORPORATE RESPONSIBILITY
Diamond Motor Corporation continues to improve its business facilities and has remained committed in its focus on customer satisfaction and quality management. It continues to initiate programs designed to streamline operations and improve on customer services capabilities. By putting the customer first, the Company has achieved a high level of customer loyalty despite the erratic business environment. Thus, through the years, Diamond Motor Corporation has consistently positioned itself as the leading Mitsubishi dealership. The track record and the staying power of the dealership can attest to its continuous commitment to provide quality service to all its customers.
